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Guide

How to Plan a Corporate Gifting Budget (A Simple Three-Tier Framework)

By the Prodopia team, Guwahati3 min read
Quick answerSplit your gifting budget into three tiers: premium keepsakes for leadership and key clients, useful personalised items for employees, and lighter branded pieces for event guests. Decide the number of recipients in each tier first, then pick items, then add 5–10% for personalisation changes, boxing and delivery.

Gifting budgets go wrong when they're built product-first. Start with people.

Step 1: Count your recipients by tier

TierWhoTypical gift
Tier 1 — KeepsakeLeadership, top clients, partnersGift sets, heritage art, desk organisers, gold-trim pens
Tier 2 — EverydayEmployees, regular clientsDiaries, bottles, wallets, engraved pens
Tier 3 — TokenEvent guests, conference attendeesKeychains, notebooks, click pens

Step 2: Choose items per tier

Pick one hero item per tier and allow one alternative. Too much variety complicates personalisation and delivery.

Step 3: Add the hidden costs

  • Personalisation (logo set-up, individual names)
  • Gift boxes and cards
  • Delivery to multiple offices or cities

Keep a 5–10% buffer for these.

Step 4: Get a consolidated quote

Worked example

Imagine a 120-person company planning Diwali gifts: 10 leaders and key clients, 100 employees and 40 dealer partners. A sensible plan might be:

  • Tier 1 (10): Leadership Set with names.
  • Tier 2 (100): engraved steel bottle plus a notebook.
  • Tier 2+ (40 dealers): desk organiser with the dealer's firm name.

Three products, three personalisation files, one delivery schedule — easy to manage and easy to quote.

Saving without looking cheap

  • Consolidate departments into one order for better per-piece pricing.
  • Choose one premium item over three average ones.
  • Engrave rather than print — it costs little more and looks far better.
  • Book early to avoid express charges.

Track what works

Note which gifts people mention, use and post about. Next year's budget will be easier — and better spent.

Add your picks to the Gift list on our catalogue, set quantities, and send it on WhatsApp — you'll receive one consolidated quote. Per-piece prices improve with quantity, so combining orders across departments saves money.

Frequently asked

How much should a company spend on corporate gifts?
There is no fixed rule; most companies set a per-head amount for three tiers — leadership and key clients, employees, and event guests — and add a 5–10% buffer for personalisation, boxing and delivery.

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