Guide
How to Plan a Corporate Gifting Budget (A Simple Three-Tier Framework)
Gifting budgets go wrong when they're built product-first. Start with people.
Step 1: Count your recipients by tier
| Tier | Who | Typical gift |
|---|---|---|
| Tier 1 — Keepsake | Leadership, top clients, partners | Gift sets, heritage art, desk organisers, gold-trim pens |
| Tier 2 — Everyday | Employees, regular clients | Diaries, bottles, wallets, engraved pens |
| Tier 3 — Token | Event guests, conference attendees | Keychains, notebooks, click pens |
Step 2: Choose items per tier
Pick one hero item per tier and allow one alternative. Too much variety complicates personalisation and delivery.
Step 3: Add the hidden costs
- Personalisation (logo set-up, individual names)
- Gift boxes and cards
- Delivery to multiple offices or cities
Keep a 5–10% buffer for these.
Step 4: Get a consolidated quote
Worked example
Imagine a 120-person company planning Diwali gifts: 10 leaders and key clients, 100 employees and 40 dealer partners. A sensible plan might be:
- Tier 1 (10): Leadership Set with names.
- Tier 2 (100): engraved steel bottle plus a notebook.
- Tier 2+ (40 dealers): desk organiser with the dealer's firm name.
Three products, three personalisation files, one delivery schedule — easy to manage and easy to quote.
Saving without looking cheap
- Consolidate departments into one order for better per-piece pricing.
- Choose one premium item over three average ones.
- Engrave rather than print — it costs little more and looks far better.
- Book early to avoid express charges.
Track what works
Note which gifts people mention, use and post about. Next year's budget will be easier — and better spent.
Add your picks to the Gift list on our catalogue, set quantities, and send it on WhatsApp — you'll receive one consolidated quote. Per-piece prices improve with quantity, so combining orders across departments saves money.
Frequently asked
How much should a company spend on corporate gifts?
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